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Jan 19th webinar: Kibo Personalization's ROI potential for B2B firms

Lamps Plus

Lamps Plus

Lamps Plus Implements Certona’s Predictive Landing Page Solution To Deliver Personalized Product Landing Pages From Google Paid Search Campaigns

Lamps Plus, the nation’s largest specialty lighting retailer, was looking for a solution that could increase overall customer engagement metrics and return on ad spend (ROAS)from its paid marketing efforts.

Download this case study to learn how this client:  

  • Optimized paid listing campaigns, reducing bounce rates by 22%
  • Leverages real-time interactions with product listing advertisement (PLA) to deliver a personalized landing page
  • Increased sales through from PLA campaigns