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Gartner Names Certona Personalization Leader For 3rd Straight Year

Soft Surroundings

Soft Surroundings

Geotargeting Increases Revenue and Conversion

Soft Surroundings had some end of season excess merchandise that it wanted to sell sooner rather than later. As a trusted business partner to Soft Surroundings, Certona advised adding geotargeting based recommendations biased by a list of items they needed to sell, resulting in:

  • A higher conversion rate
  • More dollars per recommendation
  • Significantly boosting the rate at which excess inventory sold

“We can see that we have a great ROI right now,” said Anne Klouzek, Liquidation Manager, Soft Surroundings, ” We know that our conversion rate is improved overall, but for recommendations, it’s much stronger.”