The Certona Advantage

    Personalizing the complete customer experience.

    The leader in omnichannel personalization, Certona delivers the most personalized customer experiences tailored to each individual using continuous behavioral profiling and predictive technology, resulting in increased engagement and conversions.

    Trusted by many of the world’s leading retailers
    Insightful Resources for omnichannel marketing pros

    Museum of Modern Art

    Omnichannel Personalization in Action

    eBook: Building a Personalization Power House

    Product Finder & Gift Finder

    How Certona Differs from the competition
    PreviousNext

    Omnichannel Scalability

    Driving higher engagement, revenue and lifetime value as profile intelligence is shared across channels

    With unified customer recognition across all channels and devices, Certona’s solution delivers the most tailored and consistent brand experiences. From acquisition and engagement to remarketing and conversion, sharing cross channel knowledge throughout the customer lifecycle enhances experiences, drives more revenue and encourages repeat business.

    Real-time & Continuous Learning

    Self-optimizing, deep-level profiles from each interaction and delivering 1:1 personalized experiences

    Unmatched in customer profiling, Certona’s solution leverages all of your data – CRM, purchase history, browse behavior, context and more – and augments profiles with each interaction, sharing that intelligence in real-time within and across channels, resulting in the most data driven on-to-one experiences.

    1:1 Individualized Profiling

    10 years of leadership from unmatched profiling and predicting consumer behavior

    Proven to be the highest performing personalization solution on the market, Certona’s platform has the unique ability to profile and predict behavior within two to three clicks, including the largest untapped segments of new and anonymous traffic. The result is predictive, real-time hyper-personalized customer experiences that give retailers and brands the ultimate engagement and conversion advantage.