The Certona Advantage
Personalizing the complete customer experience.
The leader in omnichannel personalization, Certona delivers the most personalized customer experiences tailored to each individual using continuous behavioral profiling and predictive technology, resulting in increased engagement and conversions.
Trusted by many of the world’s leading retailers
Insightful Resources for omnichannel marketing pros
Museum of Modern Art
Omnichannel Personalization in Action
eBook: Building a Personalization Power House
Product Finder & Gift Finder
Museum of Modern Art
Automation and Flexibility for a Winning Personalization Strategy
- Create unique profiles that deliver individualized recommendations for higher conversion rates.
- Leverage Visual Discovery in drop-down navigation to drive engagement.
- Select flexible delivery for maintaining control over the look and feel of recommendations.
- Determine best site locations for increasing recommendation demand and overall sales.
Omnichannel Personalization in Action
Learn how to unleash your customer data to personalize the shopper journey. They retail industry has experienced massive change over the years, learn more on the evolution of retail and how to engage with individual shoppers the moment they enter your site, and take them through a customer journey across all touchpoints.
eBook: Building a Personalization Power House
Building a Personalization Power House
- Rapid, Scalable Deployment
- Leveraging Customer Data with Actionable Intelligence
- Gaining control of Merchandising and Marketing Goals
- Building on the Customer Lifecycle
- Establishing Omnichannel Readiness
Product Finder & Gift Finder
How Certona Differs from the competition
Omnichannel Scalability
Driving higher engagement, revenue and lifetime value as profile intelligence is shared across channels
With unified customer recognition across all channels and devices, Certona’s solution delivers the most tailored and consistent brand experiences. From acquisition and engagement to remarketing and conversion, sharing cross channel knowledge throughout the customer lifecycle enhances experiences, drives more revenue and encourages repeat business.
Real-time & Continuous Learning
Self-optimizing, deep-level profiles from each interaction and delivering 1:1 personalized experiences
Unmatched in customer profiling, Certona’s solution leverages all of your data – CRM, purchase history, browse behavior, context and more – and augments profiles with each interaction, sharing that intelligence in real-time within and across channels, resulting in the most data driven on-to-one experiences.
1:1 Individualized Profiling
10 years of leadership from unmatched profiling and predicting consumer behavior
Proven to be the highest performing personalization solution on the market, Certona’s platform has the unique ability to profile and predict behavior within two to three clicks, including the largest untapped segments of new and anonymous traffic. The result is predictive, real-time hyper-personalized customer experiences that give retailers and brands the ultimate engagement and conversion advantage.