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Certona Helps Mountain Warehouse Boost Revenues by 10%
Charlotte Russe Extends Partnership with Certona to Deliver AI-Powered 1:1 Personalized Shopping Experiences
MSC Industrial Supply Co. Enhances Product Findability with 1:1 Personalized B2B Buying Experiences
Tailored Brands Selects Certona as its Strategic Personalization Partner
Certona Helps Mountain Warehouse Boost Revenues by 10%
British outdoor retailer implements Certona’s personalization solutions to achieve substantial online growth
San Diego, CA — March 28, 2018 — Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announces the results of a strategic partnership with British outdoor retailer Mountain Warehouse. After revamping its website and implementing Certona’s advanced personalization solutions, Mountain Warehouse has reported an incremental 10% uplift in overall online revenues. Before the site revamp, Mountain Warehouse’s online personalization efforts covered the basics, including geo-localized sites. While the website was generating year-on-year growth, the retailer recognized that to sustain an upward trajectory, it needed to create a more personalized and engaging online experience to foster loyalty and drive sales amongst customers. In late 2016, Mountain Warehouse partnered with Certona for support and guidance in elevating its overall personalization strategy. Certona’s unique suite of personalization solutions and depth of expertise was instrumental to the retailer’s success and program growth. Working closely with Certona and leveraging a ‘test and learn’ approach, Mountain Warehouse implemented advanced web recommendations, point-of-open individualized emails and personalized landing pages. The revamped site went live in December 2016, across six countries worldwide. Six months after initial tests, Mountain Warehouse reported a 14% increase in recommendation demand performance. Mountain Warehouse can now personalize desktop recommendations based on categories including gender and age, and tailor display and UX according to shopper history and whether they are a new or returning customer. Marketing emails offer granular personalization and adaptive, relevant recommendations, delivering campaigns specific to audience, season/holiday, shopper profile and product category. “Until recently, we were unable to leverage the full power of personalization,” commented Ed Whatmore, Head of eCommerce, Mountain Warehouse. “The partnership with Certona has unlocked new opportunities for us that were previously out of reach. Business is thriving, and we’re able to provide an enhanced shopper experience by catering to individual customer needs and interests.” “We’re extremely proud of the work we’ve done to support Mountain Warehouse, driving 10% incremental revenue,” said Meyar Sheik, CEO & Co-founder of Certona. “We look forward to working with the team to further develop its personalization program for sustained, long-term growth.”
Charlotte Russe Extends Partnership with Certona to Deliver AI-Powered 1:1 Personalized Shopping Experiences
Leading Fashion Brand Sees Double-Digital Lift in Revenue Per Visit from Personalization
SAN DIEGO, CALIF. July 25, 2017 – Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced it has renewed its long-term partnership with Charlotte Russe, a leading fashion brand. Charlotte Russe and Certona will continue their strategic partnership to deliver AI-powered 1:1 personalized shopping experiences on Charlotterusse.com, in addition to their mobile and email channels. Charlotte Russe first implemented Certona’s personalization solutions in 2012 with the goal of improving their customer experience by personalizing the shopping journey on their website. Since their initial deployment, Charlotte Russe has expanded their program and created a one-stop shopping experience across all digital shopping customer experience by personalizing the shopping journey on their website. Since their initial deployment, Charlotte Russe has expanded their program and created a one-stop shopping experience across all digital shopping touchpoints including web, mobile and email. In 2016, Certona worked closely with Charlotte Russe to transition to the Salesforce Commerce Cloud platform while simultaneously implementing Certona’s advanced personalization solutions. This strategic project resulted in a double-digit increase in revenue per shopper visit when a shopper engaged with Certona’s personalized experiences. “Certona’s personalization platform provides us with the merchandising and testing flexibility to better understand and meet the expectations of our customers. The ability to optimize experience strategies by testing multiple experiences within any location to further individualize the shopper’s journey is key for our business,” said Sejal Solanki, Director of Digital Experience and Product Development at Charlotte Russe. “By extending our relationship with Certona, we’re excited to continue our momentum towards delivering a superior shopping experience.” Certona’s industry leading personalization solutions, proven best practices and experience with supporting over 250 Salesforce Commerce Cloud site implementations serve as key factors for the continued relationship. “While many online retailers are enamored with the myth and promise of AI to refine the shopper experience, for years, innovative retailers like Charlotte Russe have partnered with Certona to leverage the power of AI and real-time predictive analytics,” said Meyar Sheik, CEO and co-founder of Certona. “We’re excited to extend our partnership with Charlotte Russe as they continue to focus on their customers’ journey.”XXX
About Certona Certona’s AI-based omnichannel personalization solutions power real-time individualized customer experiences for over 600 top e-commerce websites in more than 70 countries. Certona’s platform delivers 50 billion personalized experiences per month and generated $4.6 billion in client revenue in 2016. The company’s Personalized Experience Management™ platform, powered by the Certona Predictive Cloud™, increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and real-time predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints. For more information, please visit www.certona.com. About Charlotte Russe Charlotte Russe is a one-stop head-to-toe shopping experience for stylish girls on the go. With more than 550 stores throughout 45 states and Puerto Rico and with an ever-growing digital shopping presence, they’re always evolving and looking for what’s next. For more information, please visit http://www.CharlotteRusse.com and follow them on Instagram @CharlotteRusse…#CRItsOn.
MSC Industrial Supply Co. Enhances Product Findability with 1:1 Personalized B2B Buying Experiences
Leading metalworking and maintenance, repair and operations (MRO) distributor deploys Certona’s predictive personalization solutions, increases units per transaction by 46%
June 27, 2017 – San Diego, CA – Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced that its partnership with MSC Industrial Supply Co. (NYSE:MSM), a premier distributor of Metalworking and Maintenance, Repair and Operations (MRO) products and services to industrial customers throughout North America, has resulted in a more efficient buying experience on Mscdirect.com. By leveraging Certona’s personalization solutions, MSC increased website conversion rate by 38%, average order value by 12% and units per transaction by 46%, for those buyers who interacted with Certona’s personalized product recommendations. With over one million products available on its e-commerce site, MSC’s objective was to make it easier for their buyers to find the right product. By partnering with Certona, MSC now delivers real-time personalized buying experiences based on individual buyer profiles, historical data and in-session browsing behaviors across their website and email channels. “Certona’s personalization platform helps provide more relevant product recommendations to our customers at Mscdirect.com,” said Mike Roth, Senior Director of eCommerce at MSC. “As a customer navigates our site, Certona utilizes everything we know about that particular customer’s preferences, such as order and viewing history, to provide a personalized experience and suggest alternative and complementary products.” Certona’s industry-leading predictive personalization solutions, proven best practice and experience integrating with IBM® WebSphere® serve as key factors for the success of the growing partnership. “MSC recognizes the importance of product findability for their customers, particularly with a very large product assortment,” said Meyar Sheik, CEO and co-founder of Certona. “By having deep learning and insights on each individual customer, they shorten the path to purchase resulting in increased sales and a better buying experience.”XXX
About Certona Certona's AI-based omnichannel personalization solutions power individualized customer experiences for over 500 top e-commerce websites in more than 70 countries. Certona's platform delivers 50 billion personalized experiences per month and generated $4.6 billion in client revenue in 2016. The company's Personalized Experience Management™ platform, powered by the Certona Predictive Cloud™, increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and real-time predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints. For more information, please visit www.certona.com. About MSC Industrial Supply MSC Industrial Supply Co. (NYSE:MSM) is a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. We help our customers drive greater productivity, profitability and growth with more than 1 million products, inventory management and other supply chain solutions, and deep expertise from over 75 years of working with customers across industries. Our experienced team of more than 6,000 associates is dedicated to working side by side with our customers to help drive results for their businesses - from keeping operations running efficiently today to continuously rethinking, retooling, and optimizing for a more productive tomorrow. For more information on MSC, please visit mscdirect.com.
Tailored Brands Selects Certona as its Strategic Personalization Partner
Men’s Wearhouse and Jos. A. Bank elevate their customer experience with omnichannel personalization SAN DIEGO, CALIF. April 20, 2017 — Certona, the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced it has partnered with Tailored Brands, Inc. (NYSE: TLRD), one of the largest specialty retailers of men's apparel, to enhance the customer experience across two of their main websites, Josbank.com and Menswearhouse.com. The partnership strengthens Tailored Brands’ ongoing commitment to delivering a personalized, world-class shopping experience. By partnering with Certona, Tailored Brands can now provide its Men’s Wearhouse and Jos. A. Bank online shoppers with a highly personalized digital experience similar to its in-store customer experience. Certona’s personalization solutions empower Tailored Brands to leverage deep shopper insights, real-time context and predictive analytics delivering the most relevant experience to each individual shopper via the web and mobile channels. Major aspects of the shopper experience journey, from the homepage to checkout, will be dynamically personalized using Certona’s advanced personalization capabilities as well as their Predictive Search and Discovery solutions which includes Predictive Landing Pages, Visual Search, Visual Navigation, Auto Discovery and Product Finder. “At Men’s Wearhouse and Jos. A. Bank, our customers receive a one-of-a-kind shopping experience that prioritizes convenience and personal style preferences,” said Samantha Lee, VP of Site Management and Customer Experience of Tailored Brands. “We see omnichannel personalization as a strategy for evolving the way our customers engage with our brands. Certona is a valued partner and the foundation in our efforts to further advance the digital experience.” Certona’s industry leading 1:1 personalization solutions, proven best practices and experience in integrating with IBM® WebSphere®, serve as key elements for the new partnership. “As today’s digitally-savvy shoppers engage with brands through multiple channels and touch points, it’s critical for retailers to deliver a seamless and cohesive individualized shopping experience,” said Meyar Sheik, CEO of Certona. “Our partnership with Tailored Brands connects their in-store personal touch with the convenience of online shopping. We look forward to working closely with Tailored Brands as they continue to grow and tailor experiences for each individual shopper.” Contact us for more information. About Certona Certona's robust omnichannel personalization solutions power individualized customer experiences for over 500 top e-commerce websites in more than 70 countries. Certona's platform delivers 50 billion personalized experiences per month and generated $4.6 billion in client revenue in 2016. The company's Personalized Experience Management™ platform, powered by the Certona Predictive Cloud™, increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and real-time predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints. For more information, please visit www.certona.com. About Tailored Brands, Inc. Tailored Brands, Inc. is a leading authority on helping men dress for work, special occasions and everyday life. We serve our customers through an expansive omnichannel network that includes over 1,600 locations in the U.S. and Canada as well as our branded e-commerce websites. Our brands include Men's Wearhouse, Jos. A. Bank, Joseph Abboud, Moores Clothing for Men and K&G. We also operate an international corporate apparel and workwear group consisting of Dimensions, Alexandra and Yaffy in the United Kingdom and Twin Hill in the United States. For additional information on Tailored Brands, please visit the Company’s websites at www.tailoredbrands.com, www.menswearhouse.com, www.josbank.com, www.josephabboud.com, www.mooresclothing.com, www.kgstores.com, www.mwcleaners.com, www.dimensions.co.uk, www.alexandra.co.uk. and www.twinhill.com. Press Release Source
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*Increase in shopper key performance metrics when engaging with Certona recommendations.
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Why certona is right for your business
Omnichannel Scalability
Driving higher engagement, revenue and lifetime value as profile intelligence is shared across channels
With unified customer recognition across all channels and devices, Certona’s solution delivers the most tailored and consistent brand experiences. From acquisition and engagement to remarketing and conversion, sharing cross channel knowledge throughout the customer lifecycle enhances experiences, drives more revenue and encourages repeat business.
Real-time & Continuous Learning
Self-optimizing, deep-level profiles from each interaction and delivering 1:1 personalized experiences
Unmatched in customer profiling, Certona’s solution leverages all of your data – CRM, purchase history, browse behavior, context and more – and augments profiles with each interaction, sharing that intelligence in real-time within and across channels, resulting in the most data driven one-to-one experiences.
1:1 Individualized Profiling
10 years of leadership from unmatched profiling and predicting consumer behavior
Proven to be the highest performing personalization system on the market, Certona’s platform has the unique ability to profile and predict behavior within three to four clicks, including the largest untapped segments of new and anonymous traffic. The result is predictive, real-time hyper-personalized customer experiences that give retailers and brands the ultimate engagement and conversion advantage.
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