How Certona Differs from the competition
Driving higher engagement, revenue and lifetime value as profile intelligence is shared across channels
With unified customer recognition across all channels and devices, Certona’s solution delivers the most tailored and consistent brand experiences. From acquisition and engagement to remarketing and conversion, sharing cross channel knowledge throughout the customer lifecycle enhances experiences, drives more revenue and encourages repeat business.
Real-time & Continuous Learning
Self-optimizing, deep-level profiles from each interaction and delivering 1:1 personalized experiences
Unmatched in customer profiling, Certona’s solution leverages all of your data – CRM, purchase history, browse behavior, context and more – and augments profiles with each interaction, sharing that intelligence in real-time within and across channels, resulting in the most data driven one-to-one experiences.
1:1 Individualized Profiling
10 years of leadership from unmatched profiling and predicting consumer behavior
Proven to be the highest performing personalization system on the market, Certona’s platform has the unique ability to profile and predict behavior within three to four clicks, including the largest untapped segments of new and anonymous traffic. The result is predictive, real-time hyper-personalized customer experiences that give retailers and brands the ultimate engagement and conversion advantage.