Consumers’ expectations for an exceptional brand experience are on the rise. To stay competitive, retailers need to optimize the experience to make customers feel like they are receiving special treatment tailored to their individual needs and interests.
Discover the essential requirements for implementing a strategy that lives up to the demands of today's savvy consumer, while providing businesses quick integration, actionable intelligence, marketing flexibility and omnichannel scalability.
In a world where consumers expect an engaging shopping experience, businesses are seeking to deliver on that expectation by developing strategies that speak to each customer on an individual level. This white paper explores the proven way to accomplish this. Implement a personalization strategy that includes product and content recommendations and leverages the power of real-time customer profiling.
Gain deep insight into non-responders, conversion rates, average order value, segmentation and demand from recommendations. The industry's first report on which key performance indicators are most important for effective personalization and measurable value.
Learn how GameStop took a phased approach to implementing multichannel personalization, enabling them to share data across channels for quick results, including a 41% boost in web AOV, a 29% hike in mobile conversions and a 2X lift in responder demand.
Learn how Utrecht boosted its conversion rate and AOV by over 10%. These increases, in conjunction with other improvements made in collaboration with the Certona team, contributed to a rise in recommendation demand of nearly $100,000.
Certona’s new solution suite is designed for digital marketer and merchandisers to help transform the way they engage with customers with a variety of hyper-personalized experiences for the ultimate engagement and conversion advantage.
Leverage real-time website behavior, purchase history, and catalog product profiles into your email communications. Recover lost sales after visitors abandon shopping carts or browsing sessions by sending timely, automated personalized emails.
Certona's Contextual Segment solution enables retailers to transform the way they target consumers by delivering contextually aware content, offers and recommendations that speak to each visitors' interests and specific circumstances.
How are you getting the attention of today’s connected consumer? With our integrated suite of Personalized Experience Management™ solutions, Certona empowers digital marketers and merchandisers to transform the way they engage with customers at every touchpoint.
Certona has been providing personalization for multi-channel retailers since 2004. Find out how we have used that time in the industry to provide your consumers with the best possible shopping experience.
Certona shares its insights on personalization techniques retailers can implement to better engage with consumers in this episode of TouchPoints TV recorded at the 2012 Shop.org Annual Summit in Denver, CO.
In conjunction with SLI Systems & Responsys, Certona hosted this event presenting “The Reality of Personalisation and Relevance for Retailers” on 13/2/2013 in London. This video showcases the key speakers and takeaways from the insightful discussions that took place.
With the omnichannel shopper has come the expectation of an omnichannel experience. What does that entail though? In this whitepaper, learn what true omnichannel personalization is and how you can ensure consumer delight.