Resources

Enable online retailers to intelligently deliver targeted product and offers to consumers resulting in increased revenues and customer loyalty.

Leverage real-time website behavior, purchase history, and catalog product profiles into your email communications.

Recover lost sales after visitors abandon shopping carts or browsing sessions by sending timely, automated personalized emails.

Deliver personalized content, whether it's yours or user-generated, and test creative, including images, videos, and promotions, to achieve the maximum results for each individual site visitor.

Greatly improve your customers' site search experience with personalized results. Take advantage of 'No Results' pages to allow customers to discover products they may not have found otherwise.

Certona, in conjunction with Retail TouchPoints, hosted a webinar on Oct. 9th, 2012. It covered specific strategies for retailers looking to implement the most successful mobile programs.

Discover how Shoes.com, the leading consumer-driven footwear company in the country, increased average order value by 30% and aided the discovery of new products for their customers.

PUMA, a world-renowned sports brand, selected Certona to manage their diverse merchandising mix and achieved a 69% increase in revenue per visit from shoppers responding to their recommendations.

Learn how Sport Chalet increased customer engagement and conversions by deploying Certona personalized recommendations across their home page, search, category, product detail and cart pages. 

See how Certona helped Patrick James, a luxury menswear retailer, realize higher website revenue with an AOV of $477.53.  

Learn how Utrecht boosted its conversion rate and AOV by over 10%. These increases, in conjunction with other improvements made in collaboration with the Certona team, contributed to a rise in recommendation demand of nearly $100,000. 

Find out how Crow's Nest, an online purveyor of quality home furnishings and casual western fashion, generated thousands of dollars in additional revenue in less than 15 days.

Learn to use real-time personalization to increase sales, raise average order value and improve conversions. Address the factors for revenue optimization and how to select a personalization platform.

With the omnichannel shopper has come the expectation of an omnichannel experience. What does that mean and what does that entail though? In this whitepaper, learn what true omnichannel personalization is and how you can ensure consumer delight. 

Gain deep insight into non-responders, conversion rates, average order value, segmentation, and demand from recommendations. The industry's first report on which key performance indicators are most important for effective personalization and measurable value.

This whitepaper offers the key insights retailers are looking for when determining the best ways to provide a personalized experience to consumers in their mobile channel.