Ellen Gooch, eCommerce Analyst with Soft Surroundings, discusses Soft Surroundings' success in utilizing Certona's Personalization Platform at Internet Retailer's Conference & Exposition 2011.
With Certona’s recommendations, Fredericks of Hollywood experienced a 56% increase in revenue vs. their in-house recommendations and automated the laborious task of manual merchandising.
Find out how Shoes.com, the leading consumer-driven footwear company in the country, increased average order value by 30% and aided the discovery of new products for their customers.
PUMA, a world-renowned sports brand, selected Certona to manage their diverse merchandising mix and achieved a 69% increase in revenue per visit from shoppers responding to their recommendations.
Learn how Sport Chalet increased customer engagement and conversions by deploying Certona personalized recommendations across their home page, search, category, product detail and cart pages.
Critical Success Factors for Multi-Channel Personalization
Learn to use real-time personalization to increase sales, raise average order value and improve conversions. Address the factors for revenue optimization and how to select a personalization platform.
Personalization Metrics: The Definitive Guide to Measuring Success
Gain deep insight into conversion rates, average order value, segmentation and demand from recommendations. The industry's first report on which key performance indicators are most important for effective personalization and measurable value.