The hype around Apple’s upcoming smartwatch launch is infiltrating the masses. Analysts predict consumer spending on wearables will hit an astounding $19 billion by 2018. And that’s just the tip of the iceberg! It’s too soon to tell when wearables will be ready for retailers. However, early adopters of the wearable trend will benefit down the road as the technology gains mainstream adoption.
When looking to improve customer engagement and ROI, businesses must evaluate which tools will do the job best. One wouldn’t use a wrench to hang a painting and the same can be said for business. The retail sector differs greatly from the financial services industry, and one tool may work better for one than the other. The number of solutions and technologies available is enough to overwhelm even the savviest executive, but it doesn’t have to if organizations understand what they want to achieve.