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There’s no question that personalization helps to move customers more quickly through the shopping lifecycle, delivering more satisfying experiences and resulting in increased cart sizes and more frequent shopping trips. In fact, a report done by the Aberdeen Group, titled: Hyper-Connected Online Retail Personalization, uncovered key strategic actions best-in-class retailers are taking to move shoppers more successfully through the cycle. These actions include:

1. Developing product strategies based on deeper customer segmentation such as affinities, preferences and demographics (36%)

2. Coordinating product placement with customer behavior (29%).

While most businesses are aware of the importance of optimizing the customer lifecycle, chances are they are not making the most out of each stage. By tapping into highly targeted personalization solutions, marketers will be able to pinpoint the success strategies that will deliver improved results, then build on those strategies for better results each time shoppers enter the cycle.

There’s no question that personalization helps to move customers more quickly through the shopping lifecycle, delivering more satisfying experiences and resulting in increased cart sizes and more frequent shopping trips. In fact, a report done by the Aberdeen Group, titled: Hyper-Connected Online Retail Personalization, uncovered key strategic actions best-in-class retailers are taking to move shoppers more successfully through the cycle. These actions include:

  1. Developing product strategies based on deeper customer segmentation such as affinities, preferences and demographics (36%)
  2. Coordinating product placement with customer behavior (29%).

While most businesses are aware of the importance of optimizing the customer lifecycle, chances are they are not making the most out of each stage. By tapping into highly targeted personalization solutions, marketers will be able to pinpoint the success strategies that will deliver improved results, then build on those strategies for better results each time shoppers enter the cycle.

Using an omni-asset approach — featuring content, images, products, videos and more — marketers can reach each customer with personal and engaging communication. This approach will help businesses develop deeper customer profiles that build customer loyalty and retention.

ROI summary from retail clients leveraging 1:1 personalization from Certona:

These performance metrics illustrate how Certona’s advanced personalization technology enables brands to first improve customer acquisition. Especially in email marketing with a 244 percent increase in click-through rates and a 412 percent increase in revenue per opened email. Also during 2013, Certona’s clients experienced up to 300 percent higher conversion from web responders as a result of personalized content.  Additionally, by optimizing personalized recommendations and merchandising, clients increased average order value of up to 50% and overall revenue contribution of 13%. Retailers that embrace personalization and move quickly to develop a strong personalization strategy will come out on top and cement their position as industry leaders and innovators.