For most Americans, ‘tis the season for pumpkin spiced lattes and apple pie. For retailers, however, it’s a critical time to gear up for the holiday shopping season. This is no surprise – the International Council of Shopping Centers and eMarketer predict up to a five percent increase in US retail sales during November and December 2014. This upbeat forecast has brands placing a stronger emphasis on digital shopping tools this season, such as beacons, and testing new methods to enhance the shopping experience.

We joined an enthusiast group of digital retail innovators and brands last week at the Shop.org Annual Summit, and celebrated our 5th consecutive year as the show’s Chairman’s Circle Sponsor. In addition to launching the Certona Predictive Cloud, the Certona team had a great time catching up, sharing ideas and communicating successes with attendees. Click here to see a photo album of all the action. Through all the activity on the show floor, one thing is for sure – retail is rushing toward digital at full speed! Leading the charge are four consistent trends that our team observed dominating the event.