Blog

Doing M-Commerce Right: Ask These Three Questions First

Written by Todd Scholl on May 28, 2015

Forrester analysts predict mobile commerce sales will reach $293 billion in 2018. Retailers aren’t the only ones cashing in on the m-commerce trend. Brands like Twitter and Facebook have incorporated ‘buy’ buttons into their social platforms, and companies like PayPal are expanding their services to serve the growing m-commerce market. We have shared several strategies... Read More

The Art Of B2B Marketing For Millennials

Written by Todd Scholl on March 30, 2015

Marketing to the millennial generation is a different ball game in the business-to-business market. This sought-after demographic is outpacing Baby Boomers in spending power and management roles, and are influencing B2B purchasing decisions now more than ever. Studies show that 46 percent of potential buyers researching B2B products are from the millennial generation, up from... Read More

How Wearables Will Shake Up Retail

Written by Todd Scholl on March 23, 2015

The hype around Apple’s upcoming smartwatch launch is infiltrating the masses. Analysts predict consumer spending on wearables will hit an astounding $19 billion by 2018. And that’s just the tip of the iceberg! It’s too soon to tell when wearables will be ready for retailers. However, early adopters of the wearable trend will benefit down... Read More

Choosing the Right Tools for the Job

Written by Todd Scholl on March 17, 2015

When looking to improve customer engagement and ROI, businesses must evaluate which tools will do the job best. One wouldn’t use a wrench to hang a painting and the same can be said for business. The retail sector differs greatly from the financial services industry, and one tool may work better for one than the... Read More

Finding your style at eTail West 2015 with Certona

Written by April Mazon on February 20, 2015

So you’ve integrated personalization into your e-commerce site; Now what? At eTail West this week, hundreds of e- and multichannel retailers have come together to connect and explore how to take their operations to the next level. The holy grail is omnichannel personalization, which overcomes operational friction and nurtures optimized and personalized customer engagement. In... Read More

Hitting A Home Run In the Athletic Apparel Industry

Written by Todd Scholl on February 16, 2015

The athletic apparel industry is entering a ‘golden age’ in retail. Reports project the global sports market to reach $145 billion in revenue in 2015! This has lead to stiff competition and more options for consumers. What used to be a market dominated by a few heavy-hitters is now full of fashion-forward, hi-tech athletic wear... Read More

The Case For Brick-And-Mortar Retail

Written by Todd Scholl on February 10, 2015

The retail industry is shaking things up this February. So far Staples and Office Depot announced plans to merge, Marie Claire UK announced the publication will launch its own beauty line, and Amazon embarked on its first physical location on a college campus. The forecast is crystal clear: The retail environment is heating up, with... Read More

Personalizing Facebook’s Future

Written by Meyar Sheik on February 3, 2015

Taking the personalization page out of the retail playbook, Facebook announced it is enhancing its video advertising with advanced personalization capabilities. According to The Financial Times, Facebook is betting on the popularity of video content and personalization to get a slice of brands’ TV advertising budgets. It’s easy to understand why since the social network... Read More

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