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How Personalization Helps the Digital Marketing Team

Written by David Wang on February 15, 2017

Technology has dramatically improved the way marketers broadcast their messages to their audience. Ever since the early 1990’s, companies have been able to use digital channels to promote their products and services whether it’s a website banner or email campaigns. However, digital marketing campaigns were not very effective as there were little or no means... Read More

Enhancing the B2B Buying Experience with Personalization

Written by David Wang on February 13, 2017

By 2018, Gartner predicts, B2B companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization. For B2B buyers, it’s all about speed and efficiency. B2B e-commerce websites should act as a personal assistant for the buyer to quickly find what they need. Personalization helps by reducing... Read More

Personalization Case Study: A Convergence of Partnership and Strategy

Written by Morgan Meyer on February 3, 2017

eCommerce personalization is more than just a feature; it’s a strategy. It goes beyond simple product recommendations and general segmentation to focus on the individual shopper and their explicit interests.   According to Gartner, “Digital personalization engines used for commerce integrate with one or more digital commerce platforms or alternative technologies used for selling. These... Read More

How to Create an Omnichannel Personalization Strategy for 2017 and Beyond

Written by David Wang on January 4, 2017

Consumers today don’t think in terms of channels or devices. They expect to have a seamless and pain-free shopping experience that is personalized to their preferences and style.   According to Forrester Research: More than 60% of US consumers who like to interact with brands do so through multiple channels 48% of repeat customers hit... Read More

Case Study: How One Fashion Brand Used Personalization to Drive New Product Sales

Written by Morgan Meyer on December 13, 2016

Today’s retail competition is fierce, leaving brands to look for innovative ways to keep shoppers engaged and coming back for more. Personalized shopping experiences are now the dominating approach enabling retailers and brands to create an edge in the market by curating superior shopping experiences based on the shopper’s unique and individual traits. However, the... Read More

Top 5 Personalization Tips to Win This Holiday Season

Written by Morgan Meyer on October 27, 2016

2016 holiday sales are expected to hit new records. According to the NRF, “Holiday sales for 2016 are expected to increase by 3.6%. This forecast number is above the 7-year average of 3.4% since the recovery began in 2009.” Retailers need to ensure they are ready to meet consumer demands and deliver the most personalized... Read More

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