5 Tips for Delivering a Seamless Holiday Shopping Experience

Written by Morgan Meyer on November 8, 2017

Thanksgiving aka Black Friday is in 2-weeks… 2-weeks! Sheesh, it always seems to sneak up so quickly, which is why most of you have been prepping since the summer. It’s now time to put the final touches in place to ensure you’re meeting shopper expectations.   One thing we know for sure is shoppers engage... Read More

The Fallacy of 20 Millisecond Response Time

Written by Abbas Makhdum on October 24, 2017

  For the past few years, personalization vendors have been competing with one another to showcase who has the ability to deliver product recommendations in real-time. Now that these vendors have established who amongst them can achieve real-time personalization, the trending question of 2017 is “who can do it the fastest?” In the technology vertical,... Read More

Certona Dominates and Shoptalk Europe

Written by Morgan Meyer on October 17, 2017

It’s been a busy couple of months here at Certona as we’ve traveled the world exhibiting at leading conferences, making new connections and most importantly, spending time with clients! Starting in September, we headed to downtown Los Angeles, CA as the Chairman sponsor of 2017. The event attracted over 3,500 retail professionals and was... Read More

B2B eCommerce Personalization – Are you ready?

Written by Lindsey Boswell on June 19, 2017

Times are changing. Businesses and buyers are well informed and patience as a virtue is now lost as the online B2B buyer expects a relevant and easy experience. Whether searching for a product or information about a product or service, delivering a fast, efficient experience is vital for capitalizing on the projected trillion-dollar ecommerce market.... Read More

Leveraging Mobile as a Gateway to Omnichannel Retail

Written by David Wang on May 1, 2017

How has mobile changed the retail landscape? With rapid technological advances in mobile devices over the years, it has changed the way consumers shop. Before mobile shopping became available, online shopping was more difficult as you would need access to a desktop or laptop computer (with internet) in order to shop. Smartphones and devices have... Read More

Mobile Personalization Strategies That Drive More Sales

Written by David Wang on March 23, 2017

Let’s begin with some facts on the current state of mobile usage: As of today, there are over 2 billion people with smartphones worldwide. 1 25% of Americans use only mobile devices to access the internet (as opposed to desktops). 2 9 out of 10 mobile searches lead to action, over half leading to purchase.3... Read More

How Personalization Helps the Merchandising Team

Written by David Wang on March 1, 2017

Online merchandisers have numerous responsibilities including picking the right suppliers and products, managing inventory and margin, as well as analyzing performance, just to name a few. With only so many hours in a day, online merchandisers have to balance their workload and reduce manual work in order to be productive and efficient. This is where... Read More

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