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How to Create an Omnichannel Personalization Strategy for 2017 and Beyond

Written by David Wang on January 4, 2017

Consumers today don’t think in terms of channels or devices. They expect to have a seamless and pain-free shopping experience that is personalized to their preferences and style.   According to Forrester Research: More than 60% of US consumers who like to interact with brands do so through multiple channels 48% of repeat customers hit... Read More

Case Study: How One Fashion Brand Used Personalization to Drive New Product Sales

Written by Morgan Meyer on December 13, 2016

Today’s retail competition is fierce, leaving brands to look for innovative ways to keep shoppers engaged and coming back for more. Personalized shopping experiences are now the dominating approach enabling retailers and brands to create an edge in the market by curating superior shopping experiences based on the shopper’s unique and individual traits. However, the... Read More

Top 5 Personalization Tips to Win This Holiday Season

Written by Morgan Meyer on October 27, 2016

2016 holiday sales are expected to hit new records. According to the NRF, “Holiday sales for 2016 are expected to increase by 3.6%. This forecast number is above the 7-year average of 3.4% since the recovery began in 2009.” Retailers need to ensure they are ready to meet consumer demands and deliver the most personalized... Read More

Understanding Forrester’s POST Methodology for Building Your Personalization Program

Written by David Wang on October 20, 2016

Creating and implementing a personalization program can be a challenging task for an organization. However, it doesn’t have to be if you have the right strategy in place. A recent research report by Forrester suggests that personalizing digital experiences is a priority for 68% of the survey responders. Forrester created the POST (People, Objectives, Strategy,... Read More

Top 10 Pages to Personalize for Ecommerce Websites

Written by David Wang on August 2, 2016

If you are reading this right now, you probably already know the importance of personalizing the shopping experience but may not know where to start and what the most important pages are to personalize. This article outlines the pages and strategies you should implement on your ecommerce site to help increase engagement and conversion. These... Read More

How The United Kingdom is Leading the Way in Mobile Shopping

Written by Morgan Meyer on July 12, 2016

Today’s consumer is increasingly becoming more sophisticated and transforming into a “Super Shopper” focused on digital channels. According to Forrester, these are the shoppers of the future. They embrace technology, readily adding new digital touchpoints and devices such as smartphones and tablets to their shopping journey. When it comes to mobile retail sales, the United... Read More

Thinking Outside the Recommendation Box: A phased Approach to Omnichannel Personalization

Written by Morgan Meyer on July 5, 2016

Personalization is more than just product recommendations, it’s a business strategy to compete in a crowded digital world. Today’s retailers are challenged by the super shopper who is savvy and already engaging with brands on all touch points. Those retailers who do not have a consistent, multi-touchpoint shopping experience will fall behind the competition. Creating... Read More

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