B2B Commerce: 2018 the Year of Growth

Written by Morgan Meyer on January 9, 2018

Over the past couple of years, B2B retailers have made significant movement towards reinventing the digital commerce experience. The New Year is here which means now is the time to put your plan into action and meet the ever-growing demands of today’s modern buyer.   Much like the typical retail shopper, B2B buyers don’t think... Read More

Top Holiday Personalization Strategies Infographic

Written by Morgan Meyer on December 6, 2017

It’s officially December and holiday shopping is in full effect. While we know your digital commerce strategy is in action, we wanted to help strengthen your approach with a few of our top personalization strategies to help you deliver the best customer experience.   Download this free infographic for quick access to winning strategies proven... Read More

The Results Are In! Mobile Shopping Dominates Black Friday Sales

Written by Morgan Meyer on November 27, 2017

According to the Digital Commerce 360, Black Friday mobile sales drove more than 46% of revenue, while contributing to 61% of traffic to retail sites. Shoppers are looking to continue their spending spree and capitalize on Cyber Monday.   Mobile devices continue to be an important channel in the shoppers’ journey. They expect the same... Read More

5 Tips for Delivering a Seamless Holiday Shopping Experience

Written by Morgan Meyer on November 8, 2017

Thanksgiving aka Black Friday is in 2-weeks… 2-weeks! Sheesh, it always seems to sneak up so quickly, which is why most of you have been prepping since the summer. It’s now time to put the final touches in place to ensure you’re meeting shopper expectations.   One thing we know for sure is shoppers engage... Read More

The Fallacy of 20 Millisecond Response Time

Written by Abbas Makhdum on October 24, 2017

  For the past few years, personalization vendors have been competing with one another to showcase who has the ability to deliver product recommendations in real-time. Now that these vendors have established who amongst them can achieve real-time personalization, the trending question of 2017 is “who can do it the fastest?” In the technology vertical,... Read More

Certona Dominates and Shoptalk Europe

Written by Morgan Meyer on October 17, 2017

It’s been a busy couple of months here at Certona as we’ve traveled the world exhibiting at leading conferences, making new connections and most importantly, spending time with clients! Starting in September, we headed to downtown Los Angeles, CA as the Chairman sponsor of 2017. The event attracted over 3,500 retail professionals and was... Read More

B2B eCommerce Personalization – Are you ready?

Written by Lindsey Boswell on June 19, 2017

Times are changing. Businesses and buyers are well informed and patience as a virtue is now lost as the online B2B buyer expects a relevant and easy experience. Whether searching for a product or information about a product or service, delivering a fast, efficient experience is vital for capitalizing on the projected trillion-dollar ecommerce market.... Read More

Leveraging Mobile as a Gateway to Omnichannel Retail

Written by David Wang on May 1, 2017

How has mobile changed the retail landscape? With rapid technological advances in mobile devices over the years, it has changed the way consumers shop. Before mobile shopping became available, online shopping was more difficult as you would need access to a desktop or laptop computer (with internet) in order to shop. Smartphones and devices have... Read More

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