Understanding Forrester’s POST Methodology for Building Your Personalization Program

Written by David Wang on October 20, 2016

Creating and implementing a personalization program can be a challenging task for an organization. However, it doesn’t have to be if you have the right strategy in place. A recent research report by Forrester suggests that personalizing digital experiences is a priority for 68% of the survey responders. Forrester created the POST (People, Objectives, Strategy,... Read More

Top 10 Pages to Personalize for Ecommerce Websites

Written by David Wang on August 2, 2016

If you are reading this right now, you probably already know the importance of personalizing the shopping experience but may not know where to start and what the most important pages are to personalize. This article outlines the pages and strategies you should implement on your ecommerce site to help increase engagement and conversion. These... Read More

How The United Kingdom is Leading the Way in Mobile Shopping

Written by Morgan Meyer on July 12, 2016

Today’s consumer is increasingly becoming more sophisticated and transforming into a “Super Shopper” focused on digital channels. According to Forrester, these are the shoppers of the future. They embrace technology, readily adding new digital touchpoints and devices such as smartphones and tablets to their shopping journey. When it comes to mobile retail sales, the United... Read More

Thinking Outside the Recommendation Box: A phased Approach to Omnichannel Personalization

Written by Morgan Meyer on July 5, 2016

Personalization is more than just product recommendations, it’s a business strategy to compete in a crowded digital world. Today’s retailers are challenged by the super shopper who is savvy and already engaging with brands on all touch points. Those retailers who do not have a consistent, multi-touchpoint shopping experience will fall behind the competition. Creating... Read More

Top 10 Questions to Ask When Choosing the Right Personalization Provider – Part 2

Written by Morgan Meyer on May 31, 2016

Personalized shopping experiences are more than just product recommendations. Understanding what personalization capabilities to look for in a provider and how they create individualized shopping experiences is important for generating long-term success. Continuing with our blog series on how to choose the right personalization partner, we’ll review the next 5 of our 10 evaluation questions.... Read More

Top 10 Questions to Ask When Choosing the Right Personalization Provider – Part 1

Written by Morgan Meyer on May 31, 2016

You know you need it, but how do you get started with personalized shopping experiences? Digital product recommendations and personalized shopping experiences have drastically changed the way consumers expect to shop and engage with retailers. Having a personalization strategy is no longer a nice-to-have, it’s now a must-have. However, selecting a personalization partner can seem... Read More

The Art & Science of Personalization: Optimizing The Homepage

Written by Morgan Meyer on May 3, 2016

The ultimate goal of a personalization solution is to increase conversion rates by helping shoppers find the products they are interested in easier and faster. Retailers only have a few seconds to capture the site visitors’ attention, especially the first-time visitor whose intent is unknown. Continuing with our best practice series for optimizing your personalization... Read More

Improve First-Time Visitor Conversion with Personalization

Written by Morgan Meyer on April 28, 2016

Engaging and converting first-time visitors can be challenging for most retailers because they don’t know the intent and interest of the visitor. However, utilizing the power of personalization, retailers are able to capture the visitor’s attention immediately. Personalization solutions allow retailers and brands to serve up relevant content and recommendations based on real-time, predictive behavior... Read More

The Art & Science of Personalization: The Beginning

Written by Morgan Meyer on April 21, 2016

Personalization is rapidly becoming a strategic differentiator for retailers and brands. Shoppers now expect to quickly find the items that they want without having to dig through pages and pages of product listings on a web or mobile site. This trend makes it difficult to keep a competitive edge in the market. For this reason,... Read More

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