Blog

The Art Of B2B Marketing For Millennials

Written by Todd Scholl on March 30, 2015

Marketing to the millennial generation is a different ball game in the business-to-business market. This sought-after demographic is outpacing Baby Boomers in spending power and management roles, and are influencing B2B purchasing decisions now more than ever. Studies show that 46 percent of potential buyers researching B2B products are from the millennial generation, up from 27 percent in 2012. In order to capture this population’s attention, B2B marketers must understand how the millennial approaches purchases, what influences him most and what makes him tick.   Millennials pref...

How Wearables Will Shake Up Retail

Written by Todd Scholl on March 23, 2015

The hype around Apple’s upcoming smartwatch launch is infiltrating the masses. Analysts predict consumer spending on wearables will hit an astounding $19 billion by 2018. And that’s just the tip o...

Choosing the Right Tools for the Job

Written by Todd Scholl on March 17, 2015

When looking to improve customer engagement and ROI, businesses must evaluate which tools will do the job best. One wouldn’t use a wrench to hang a painting and the same can be said for business. Th...

The Case For Brick-And-Mortar Retail

Written by Todd Scholl on February 10, 2015

The retail industry is shaking things up this February. So far Staples and Office Depot announced plans to merge, Marie Claire UK announced the publication will launch its own beauty line, and Amazon ...

Personalizing Facebook’s Future

Written by Meyar Sheik on February 3, 2015

Taking the personalization page out of the retail playbook, Facebook announced it is enhancing its video advertising with advanced personalization capabilities. According to The Financial Times, Faceb...

The Big Picture of NRF 2015

Written by Todd Scholl on January 20, 2015

The National Retail Federation welcomed 33,000 attendees in Manhattan for the NRF 2015 show last week. Among the vendors and industry leaders, ‘customer experience’ stood out as the big picture th...