5 Steps to Achieving Omnichannel Personalization

Written by David Wang on January 21, 2016

Deliver on the Seamless Customer Experience Promise with a Phased Approach to Omnichannel Personalization As retailers settle into 2016 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from ecommerce giants, emerging technologies and shifting consumer behavior have outpaced omnichannel integration. This has prompted... Read More

Breaking Down Personalization Success for B2B

Written by April Mazon on December 2, 2015

There have been interesting shifts in the B2B world. Buyers, now conditioned by digital technologies and personalized e-commerce experiences in the B2C world, demand a lot more from B2B companies. According to Forrester, 98 percent of global business buyers conduct online research prior to making a purchase and now expect a consistent, personalized experience during... Read More

Holiday Predictions: What to Expect this Black Friday and Cyber Monday

Written by Meyar Sheik on November 20, 2015

Get your credit cards ready! Holiday shopping season is right around the corner and consumers are already researching and planning their Black Friday and Cyber Monday purchases. The highly coveted Thanksgiving weekend is akin to playoff season for retailers, and there is no holding back. The National Retail Federation forecasts holiday sales will increase by... Read More

Mobile: The Real MVP of the Holiday Season

Written by April Mazon on November 2, 2015

What’s on everyone’s wish list this holiday? Mobile, mobile, mobile! With nearly 42 percent of the world’s population expected to own a smartphone by the end of 2015 (Forrester), it’s no wonder brands have invested hundreds of millions of dollars into making mobile an integral part of the retail experience. Not long ago, Hilton Worldwide announced... Read More

Is the Holiday Retail Season the New ‘Hunger Games?’

Written by April Mazon on October 29, 2015

As the holiday season looms, Wall Street is betting on how brands will fare over the next few months. During this critical time, retailers are up against stiff competition, consumers are vying for the best deals and the technologies on the back end will be tried, tested, and in some cases, defeated. If this sounds... Read More

Mobile Pay: Will Credit Cards Be Obsolete?

Written by April Mazon on October 22, 2015

For years, experts have suggested that mobile wallets will make pocketbooks obsolete. With the addition of ApplePay, Google Wallet and other mobile payment technologies entering the scene, consumers are increasingly turning to their smartphones to shop and spend. In fact, 22 percent of American consumers use mobile payment technologies. Starbucks, for example, is taking the... Read More

Bringing the Personalized Customer Experience to Life with Vera Bradley

Written by April Mazon on October 12, 2015

In a world where the ‘next big thing’ in tech can rise and fall like MySpace and Palm Pilots once did, it’s impressive to see how far personalization has come in recent years. Once an industry buzzword, personalization solutions are having a moment in the spotlight – and for good reason. Retailers are experiencing phenomenal... Read More

Four Rules to Raising Retail Profits

Written by April Mazon on September 29, 2015

The term ‘omnichannel’ began as a buzzword, evolved into retail’s ‘must have’ solution, and ultimately became a requirement for survival in the digital era. Large brands know they cannot compete on reputation or price alone. The rules for success have changed and even small players are gaining market share by appealing to the connected consumer.... Read More

The Marketer’s Secret Sauce to Great Remarketing Email Campaigns

Written by April Mazon on September 21, 2015

If you could boost your business’ conversion rates by 150 percent using a single marketing technique, would you? The answer is a resounding ‘Yes’! Brands are always looking for ways to boost revenue, and it doesn’t take a marketing genius to know that remarketing emails can do this very thing. A powerful technique, remarketing emails... Read More

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