Four Rules to Raising Retail Profits

Written by April Mazon on September 29, 2015

The term ‘omnichannel’ began as a buzzword, evolved into retail’s ‘must have’ solution, and ultimately became a requirement for survival in the digital era. Large brands know they cannot compete on reputation or price alone. The rules for success have changed and even small players are gaining market share by appealing to the connected consumer.... Read More

The Marketer’s Secret Sauce to Great Remarketing Email Campaigns

Written by April Mazon on September 21, 2015

If you could boost your business’ conversion rates by 150 percent using a single marketing technique, would you? The answer is a resounding ‘Yes’! Brands are always looking for ways to boost revenue, and it doesn’t take a marketing genius to know that remarketing emails can do this very thing. A powerful technique, remarketing emails... Read More

How GameStop Is Leading The Pack As A Digital Star

Written by April Mazon on September 17, 2015

As Apple dominated the headlines with exciting new products this past week, another well-known retailer was also making waves in the gaming community. GameStop launched a mobile payment option for Android users, allowing gamers to purchase their next copy of Call of Duty in any store using their phone. It’s a winning move for GameStop,... Read More

How to Amplify Your Marketing Message in 2015-2016

Written by Todd Scholl on September 2, 2015

It’s hard to believe that fall is around the corner. With the summer doldrums behind us, brands are ramping up marketing efforts to end the last half of 2015 on a high note. For retailers, this means gearing up for the holiday shopping season. Now is the perfect time for businesses to supercharge their marketing... Read More

Brace Yourselves: Holiday Shopping Season Is Coming

Written by April Mazon on August 25, 2015

The lines between digital and physical commerce have blurred. Consumers are increasingly more connected and using various channels to research, browse, and shop. If last year’s holiday shopping season was any indication, shoppers will continue to engage with brands via digital and in-store services throughout the 2015 season. Now is the time for brands to... Read More

Personalization Makes Its Way In-Store

Written by Meyar Sheik on August 14, 2015

Personalization has been an industry buzzword over the last few years. Everyone from the retail sector to healthcare to hospitality has looked into personalization technologies to deliver more compelling customer experiences and branch out into multiple digital channels. Eventually, we’ll see personalization integrated into every business strategy. Personalization has gained the biggest momentum in e-commerce.... Read More

Out With the Old and In With Digital Loyalty Programs

Written by Todd Scholl on August 10, 2015

Loyalty programs date back to the early 1980s when American Airlines kicked off their Frequent Flier program. Since then we’ve seen several variations of this program from credit card companies, grocers and retailers. Businesses are now looking to breathe new life into stale loyalty programs and appeal to digitally savvy customers and trendy millennials. It’s... Read More

Making the Grade in Back-to-School Shopping

Written by Todd Scholl on August 6, 2015

August signals the back-to-school season for most families, but for retailers, the season started as early as May. This month also marks retailers’ final push for profits in relation to back-to-school shopping, but as analysts suspect, this season may be lackluster compared to previous ones. A recent survey from the National Retail Federation (NRF) shows... Read More

A View From the Top: Insights from Merchandising Workshop

Written by Todd Scholl on July 27, 2015

How are brands evolving as customer habits transform? Industry leaders at last week’s Online Merchandising Workshop aimed to address this question. Brands acknowledge that as customers become more digitally savvy, they too must adapt or risk a similar fate to the likes of Blockbuster. Having witnessed dramatic losses and wins in the last few... Read More

Breaking Down Amazon Prime Day: Was It Worth It?

Written by Todd Scholl on July 21, 2015

Looking to spice up your business this summer? You may want to take a few notes from Amazon. The online retailer turned up the heat last week with one of the most talked about sales events of the year: Amazon Prime Day. The 24-hours sales event was a huge success from a sales and marketing... Read More

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