Blog

The Art & Science of Personalization: Optimizing The Homepage

Written by Morgan Meyer on May 3, 2016

The ultimate goal of a personalization solution is to increase conversion rates by helping shoppers find the products they are interested in easier and faster. Retailers only have a few seconds to capture the site visitors’ attention, especially the first-time visitor whose intent is unknown. Continuing with our best practice series for optimizing your personalization... Read More

Improve First-Time Visitor Conversion with Personalization

Written by Morgan Meyer on April 28, 2016

Engaging and converting first-time visitors can be challenging for most retailers because they don’t know the intent and interest of the visitor. However, utilizing the power of personalization, retailers are able to capture the visitor’s attention immediately. Personalization solutions allow retailers and brands to serve up relevant content and recommendations based on real-time, predictive behavior... Read More

The Art & Science of Personalization: The Beginning

Written by Morgan Meyer on April 21, 2016

Personalization is rapidly becoming a strategic differentiator for retailers and brands. Shoppers now expect to quickly find the items that they want without having to dig through pages and pages of product listings on a web or mobile site. This trend makes it difficult to keep a competitive edge in the market. For this reason,... Read More

Create Better Personalized Shopping Experiences with Enhanced Product Discovery

Written by Morgan Meyer on April 20, 2016

Creating the ultimate shopping experience is essential. As you read in our previous post, utilizing advanced personalization tools such as an interactive product finder will undoubtedly drive increased engagement and additional revenue. In order to stay competitive, savvy retailers are deploying Product Finder solutions to ease the product discovery process. At Certona, we call this... Read More

Delivering Happiness with a Personalized Customer Experience

Written by Morgan Meyer on April 6, 2016

Delivering happiness is a concept brought forth by Zappos CEO, Tony Hsieh. It’s the idea of wowing your consumers through an exceptional customer experience. In today’s market, there is no better way to provide a true customer centric experience than by personalizing it. Customer happiness is at the core of the shopper’s journey. Consumers want... Read More

Engaging the Mobile Shopper Through M-Commerce Personalization

Written by Morgan Meyer on March 30, 2016

Many top retail marketers are revising their digital marketing strategies to focus on engaging the mobile shopper and strengthen their m-commerce personalization plans. Consumers have shifted from primarily researching products via mobile and then switching to desktop or tablet to make the purchase to now completing the entire shopping journey on their smart device. Organizations... Read More

5 Steps to Achieving Omnichannel Personalization

Written by David Wang on January 21, 2016

Deliver on the Seamless Customer Experience Promise with a Phased Approach to Omnichannel Personalization As retailers settle into 2016 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from ecommerce giants, emerging technologies and shifting consumer behavior have outpaced omnichannel integration. This has prompted... Read More

Breaking Down Personalization Success for B2B

Written by April Mazon on December 2, 2015

There have been interesting shifts in the B2B world. Buyers, now conditioned by digital technologies and personalized e-commerce experiences in the B2C world, demand a lot more from B2B companies. According to Forrester, 98 percent of global business buyers conduct online research prior to making a purchase and now expect a consistent, personalized experience during... Read More

Holiday Predictions: What to Expect this Black Friday and Cyber Monday

Written by Meyar Sheik on November 20, 2015

Get your credit cards ready! Holiday shopping season is right around the corner and consumers are already researching and planning their Black Friday and Cyber Monday purchases. The highly coveted Thanksgiving weekend is akin to playoff season for retailers, and there is no holding back. The National Retail Federation forecasts holiday sales will increase by... Read More

Skip to toolbar